About

From frontline operations to building the systems behind them.

Jorge Aguilar — portrait
JA

I started close to day-to-day operations in mobility and logistics — as a courier partner, then in supply operations and partner management across Wolt, Bolt and Bliq. Over time, my work moved upstream: from executing processes, to managing supply and partners, to redesigning workflows, and eventually building products and automation around those operational problems.

Currently co-founder at Nexio Fleet (Berlin), where I translate regulatory complexity (LABO, PBefG) into compliance-first SaaS for regulated Mietwagen operators — serving 8 fleet operators and 800+ active drivers with 60–70% less manual reporting effort.

What I bring is amplitude of application with narrowness of identity: I take messy operational reality — regulatory, marketplace, or business — and turn it into systems that scale.

On this page

Seven principles I bring to marketplace operations and B2B SaaS.

Earned through operating across mobility platforms, sharpened through analytical work. These are the principles that turn marketplace operations into systems thinking — how I diagnose, plan, and execute.

01

Diagnose before levering

Most operating problems aren't modeling problems — they're framing or instrumentation problems. The work that creates value is naming what's actually broken before applying a fix.

02

Quality is multi-dimensional

Define "good" across pillars — safety, reliability, peace of mind. Measure with operational telemetry first, customer ratings second. Premium customers value their time more than rating prompts.

03

Grow with discipline

Markets earn growth by passing explicit gates — readiness, concentration, rejection-rate, supply depth. Filter-passing is necessary, not sufficient.

04

Translate diagnosis into roadmaps

Insight without execution is academic. The strongest planning artifacts name assumptions, structural floors, and explicit decision points where the plan pivots or doubles down.

05

Sequence risk before levers fire

What you defer matters as much as what you do. Remediate fragile markets before scaling them; design for downside, not just upside.

06

ML for probabilistic problems; rules for policy

Trying to use ML for tier classification adds complexity without value. Trying to use rules for prediction misses the probabilistic structure. The split is first-principles, not stylistic.

07

Partner accountability is conversation infrastructure

Tiered scorecards turn partner performance into structured commercial conversations — Tier A standard terms, Tier C 90-day improvement plan with named targets. The framework is the conversation.

These principles are demonstrated in a live interactive dashboard.

Open dashboard ↗

The principles above are the short form. The full operating manual — people management, execution, operational improvement and service delivery — lives in the frameworks.

See the full frameworks with Leadership & Operations depth

Operations across mobility marketplaces, SaaS, and B2B.

Product, operations & strategy leadership
2025 — Present Nexio Fleet GmbH Berlin, Germany

Co-founder · Strategy, Operations & Product

Compliance-first SaaS platform for regulated Mietwagen operators in Germany. Serving 8 fleet operators and 800+ active drivers.

  • Reduced manual reporting effort by 60–70% through Python automation and Uber/Bolt data integration
  • Translated LABO/PBefG regulatory requirements into product specs across Driver App and Fleet Dashboard
  • Contributed to IBB GründungsBONUS Plus (€50k) positioning; supported tiered compliance pricing and go-to-market
Jul 2025 – Present Salas UG (haftungsbeschränkt) Berlin

Founder & Managing Director

Independent operator vehicle for mobility strategy work across the DACH region — compliance system design, KPI frameworks, and AI-powered workflow automation.

  • Advisory engagements in compliance system design, performance reporting, and process optimisation for mobility operators
  • Python and n8n-based workflow automation, leveraging Claude API for operational tooling
07.2024 — 07.2025 Bliq Berlin, Germany

Supply Operations Manager

Fleet partner supply operations across German mobility markets.

  • Scaled partner base 2.6× and driver base 4.7× across 12 months in German mobility markets
  • Improved fleet partner retention from <50% to >80% through operational interventions and account management
  • Generated €3M ARR through cross-functional pilot delivered in four months
06.2023 — 06.2024 Bolt South Germany

Operations Specialist

Marketplace operations for Bolt Rides in Munich and Southern Germany, focused on supply expansion.

  • Improved driver activation from 25% to 58% in 6 weeks through onboarding process redesign
  • Reduced cancellation rate by 18% through operational interventions with fleet partners
10.2020 — 02.2023 Wolt Berlin & Germany

Sustainability Operations Associate

Warehouse operations and courier equipment logistics across German markets.

  • Reduced courier equipment cost by 30% through gear retrieval and refurbishment program coordinated across 6+ German cities with Wolt HQ
  • Designed reverse logistics workflow for courier gear recycling and cleaning operations

Four capabilities I bring across roles and industries.

Operations & Scaling
Fleet economics · Marketplace analytics · Supply operations · Process design · KPI frameworks · Cross-market rollouts
Projects & Transformation
Program ownership · Stakeholder management · Implementation · Process redesign · Change management · Cross-functional coordination
Partners & Customers
Key account management · Fleet partner retention · Commercial problem solving · Contract negotiation · Partner enablement · Strategic partnerships
Product & Data
Product discovery · Requirements engineering · Feature specs · User research · Testing & QA · Data pipelines · Analytics dashboards

Tools and platforms I ship with.

AI & LLM
Claude API (Anthropic) · Prompt engineering · Agentic loops · Tool calling · RAG systems
Backend & Infrastructure
Vercel · Next.js · Supabase (Postgres, Auth, RLS) · Cloudflare Workers
Automation & Communication
WhatsApp Business API (Meta) · Webhooks · Message templates
Product & Design
Claude Code
Data & Analytics
Python (pandas, numpy) · SQL · Streamlit · Plotly · Firebase (Auth, Firestore) · FastAPI · Amplitude · Looker · Tableau
Enterprise Tools
Salesforce · Pipedrive

Operations education, analytical depth, continuous certification.

2025 — Present
Berlin Professional School · HWR Berlin
MSc Business Management — Digital Business Management
01.2026 — 03.2026
Ironhack · Berlin
Diploma, DevOps & Cloud Computing — CI/CD pipelines, Terraform, Docker, Kubernetes, AWS, Azure
03.2023 — 06.2023
Ironhack · Berlin
Diploma of Education, Data Analytics and ML — Data Analytics Boot Camp · Full-Time · Campus Berlin
  • Advanced resources of Git, Python, MySQL, Tableau, and statistical analysis
  • Data analysis with Pandas, data visualization, and statistics in Python
  • Advanced topics in data analytics and machine learning
2019 — 2021
Rhine-Waal University · Kleve
M.A. Sustainable Development Management — Grade 1.7
2011 — 2015
La Salle University · Mexico City
B.Sc. International Business — Erasmus exchange at Hochschule Bremen

Interested in working together?

Founder of Salas UG advisory. Co-founder of Nexio Fleet. Open to strategic conversations with operators, founders, and investors in mobility and logistics.

Schedule Book 30 min ↗
Credentials View certificates ↗
Location Berlin · Working across EMEA
Languages EN (C1) · DE (C1) · ES (native)